genXYZ

For the love of photography: A life in stock photos via @jezebel

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via jezebel.com Click the link to watch the video. Very cool Getty images project showing the range of their photos in just one minute.

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Does #Febreeze really make smelly rooms fresh? Cool campaign via Creativity Online

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You know those Febreze ads that are all over that see blindfolded people sitting in dirty, unhygienic places sprayed with the air freshener? Those ads drew some criticism from some folks that thought they might have been staged. via creativity-online.com Click on the...

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Cadbury's Google+ success story via @fastcocreate

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via fastcocreate.com A Google+ page made from chocolate? Sure! Sounds great. Lessons learned here include: if you're going to invest time to make Google+ work for you, you have to do just that -- make time -- a lot of it. Brands also need to be willing to experiment...

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Ikea Squeezes 2,800 Products Inside Single Web Banner via @adweek

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  Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around...

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Spotify Launches Brand Apps via @adage

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via adage.com Do you want McDonald's to pick your playlist? Maybe not. But Billboard or Rolling Stone? Absolutely. Or what about Reebok or Nike for a good workout mix? There's definitely opportunity here if executed correctly, but I already pay to keep McDonald's...

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Facebook's "Premium" A User's Nightmare? via @TNW

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via thenextweb.com As this TNW article says, Facebook Premium could be a dream for marketers and a nightmare for users. More and more, my news feed is jammed with the brands I follow rather than my friends. Instead of putting more ads on the side of my page, I'd...

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Another amazing video from @okgo

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via mirror.co.uk Ok Go is always so creative, and this time around is no exception. The video is worth watching for a little Tuesday inspiration. Click the mirror.co.uk link for the story.

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Want to know what people think of your brand?

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Just ask a 5 year old. I love this video. The child is adorable and it's super interesting which brands she nails right away. Starbucks? That's the coffee logo. McDonalds? That's an M made out of fries.  Watch this. It's worth it. 

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Ferris has bad habits... still

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Loving the new Honda Super Bowl commercial. I was a huge Ferris Bueller fan back in the day, so love that he's having the same experiences all these years later -- singing in parades, playing games at the fair. I vote: good work (although I've seen many others disagreeing...

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Posterous theme by Cory Watilo

Gretchen Bender

Gretchen Bender

I am a lover of wine, food and micro brews; a marketer, PR and social media girl by trade; a member of the burgeoning mobile workforce and constantly dreaming of a more analog life. I’m intrigued by advertising and the campaigns that marketers develop to reach my demographic, which I lovingly call GenXYZ (for those of us stuck in the middle of it all).

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