via adage.com Love the idea. Wonder how it will taste? Excellent work in getting SXSW attendees to engage pre-event when it can get so crowded with all the free food and beer during the festivities...
via adage.com It can so easily go so wrong. Some good lessons learned here. http://adage.com/article/special-report-book-of-tens-2011/marketing-s-biggest...
via youtube.com From one of my favorite and most hysterical blog reads (http://thebloggess.com/2011/11/someone-get-me-a-lawyer-and-a-sandwich-and-a-s.... Sometimes, worlds collide. In a good way.
via adage.com These guys are cute. And way to go on the good cause, Coca Cola.
via mashable.com Pretty cool concept. Too bad it takes so long to show up on Google Earth. I'm sure we'll see more Maps/Earth advertising in the future. It still begs the question, how many people...
Well, not exactly, but this mildly amusing video does make it seem that way. See the @adage article here on how it all came together. The best part of the video by far is when they find out the brownies are full of fiber... I like it.
via ecofabulous.com Cool program from Patagonia and eBay. More companies should encourage this kind of thing.
via ethicalocean.com Thinking more and more that this is a good idea for me. I"m halfway there and just waiting for whatever it is that will push me over the edge from vegetarianism to a vegan...
A fitting story this week in AdAge on the songs Steve Jobs made famous (ok, that his agency made famous) in iDevice commercials. I'll admit I've purchased one or two of these. Apple commercials remain the only ones I won't fast forward on the DVR... so inspirational ;)
via adage.com "A million dollars isn't cool. You know what's cool? A billion dollars." Click on the link above for the full story about who men view as their most impactful role models. I'd like to see the same report for women and would anticipate entrepreneurs high on that list as well.
via adage.com Ah, memories. After working at A-B for 3+ years, I always like a good BUD story... although I'm not sure I can drink the stuff anymore post-college. In any case, the new can design is great visually - but people associated BUD with specific times in their lives, memories and even the taste of the beer. They're definitely not tricking older drinkers into buying more... but maybe red makes the youngsters (21+ of course) thirsty.
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I am a lover of wine, food and micro brews; a marketer, PR and social media girl by trade; a member of the burgeoning mobile workforce and constantly dreaming of a more analog life. I’m intrigued by advertising and the campaigns that marketers develop to reach my demographic, which I lovingly call GenXYZ (for those of us stuck in the middle of it all).
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